As we help our customers with their vehicle search one question we like to ask is “What made you consider a Honda?” The most frequent answers are quality and reputation based either on their own previous experience or a recommendation from friends and family. Staying laser focused on what is important to car buyers is how the Honda brand earned its best-ever ranking in J.D. Power and Associates’ Initial Quality StudySM (IQS) for 2011. Honda finishing second among all surveyed brands, including premium makes leading the industry with seven segment-leading models, more than any other brand.
In the manufacturing realm, the 2011 study recognized three Honda plants for superior quality, including Honda’s newest U.S. auto plant in Greensburg, Ind. Honda Manufacturing of Indiana, producing the Civic Sedan, was one of only three plants around the world to earn the Platinum Plant Quality Award, while the East Liberty, Ohio, plant took home a Bronze Plant Quality Award, North/South America, for production of the Accord Crosstour, CR-V and Element.
“Creating products of the highest quality and value is the foundation of our business, and it begins with a deep understanding of the customer,” said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. “These results are an important demonstration of our focus on the customer and the tireless efforts put forth by Honda associates throughout our organization—in R&D, in manufacturing and in sales—to exceed their high expectations of Honda and Acura.”
Of the seven Honda models earning the highest initial quality score in their segment – the most segment leaders of any brand – five were manufactured in North America:
Honda Fit (subcompact car)
Honda Civic (compact car, tie)
Honda Insight (compact car, tie)
Honda Accord (midsize car)
Honda Element (compact crossover SUV)
Accord Crosstour (midsize crossover SUV)
Honda Ridgeline (midsize pickup)
In addition, CR-V earned a second-place ranking in the compact crossover SUV category behind Element.
Clearly, Honda should be at the top of every Jackson area car shoppers list when it comes to looking for quality and reliability in there new or used car. J.D. Power and Associates’ Initial Quality Study serves as an important tool in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.
Current Honda finance specials and lease incentives are available now at Patty Peck Honda, it’s time to check them out, here is the link to Honda Sales and Incentives.