Honda Named “Brand of the Year” 2012 EquiTrend Study
Honda receives the highest numerical Equity Score among full-line automotive brands included in the 2012 Harris Poll EquiTrend® study. Harris Poll EquiTrend is an annual brand health assessment from Harris Interactive that surveys thousands of U.S. consumers online about their brand perceptions, measuring key touchstones including familiarity, quality and purchase consideration.
“This study offers strong evidence that the Honda brand continues to be well-regarded by American consumers,” said Mike Accavitti, vice president of National Marketing Operations for American Honda. “The combination of strong brand equity and a fresh line-up of new models that resonate with customers will drive strong growth for us this year.”
The 2012 Harris Poll EquiTrend® study was based on opinions of 38,529 U.S. consumers ages 15 and over surveyed online between January 31 and February 20, 2012.