Honda Earns Best Value and Most Trusted Brand 2012 Kelley Blue Book

April 16th, 2012 by

For the 2nd year in a row, Honda earns the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company’s Brand Watch study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.

American Honda’s Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. “We are honored to accept two awards that point so directly to Honda’s core tenets,” Mendel said. “With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”

Read what Kelley Blue Book had to say about the awards and why they choose Honda.

Honda 2012 Most Trusted Brand

Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.

Honda 2012 Best Value Brand

Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.

For more information about the 2012 Kelley Blue Book Brand Image Awards, please visit

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