Honda Earns Best Value and Most Trusted Brand 2012 Kelley Blue Book
For the 2nd year in a row, For the 2nd year in a row, Honda earns the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company’s Brand Watch study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention. Based on consumer perception data from the company’s Brand Watch study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.